Starting any new business is a big step. Before opening the first Elmer’s in 1960, Walter Elmer spent more than 20 years operating successful restaurants. Along the way, he decided his love of people and good food meant that his own restaurant would be more than a business venture.
While Walt’s first Elmer’s was a labor of love, it was also an immediate success. The second Elmer’s opened just two years later, and in 1966 the Elmer family began offering franchises. Today, Elmer’s is a Northwest family tradition. Systems have been streamlined and new services have been expanded for franchises. One thing that will never change is Walt Elmer’s vision and commitment to bringing people together in a warm, friendly atmosphere and offering a family oriented menu of good food, using only the finest ingredients. This is the formula that works as well today as it did in 1960.
Today, an Elmer’s franchise is your opportunity to share in our considerable success. The Value of an Elmer’s Franchise Goes Beyond Our Good Name. At Elmer’s, we want you to succeed. That’s why we provide the finest business support program to see that you have every proven resource at your disposal. Site and Building Assistance We can help you select the best site based on traffic patterns, demographics and current market data. We also advise you on your construction and site plans to see that your building is both attractive and practical for maximum visibility and performance.
Name and Logo
The Elmer’s logo stands for quality and value to thousands of existing guest. You won’t start from scratch, but can build on an existing Guest base. Comprehensive Training After more than a quarter of a century of experiences, menuwe know the most effective ways to teach you the systems and procedures for running an Elmer’s restaurant. We make sure you are knowledgeable in the supervisory and hands-on techniques you need to know, plus what you need to know to train your employees.
Menu and Recipes
The heart of Elmer’s is excellent food. Your menu will offer a variety of mouth watering, taste tempting selections. Your staff will learn to prepare our proprietary recipes with step-by-step instructions, including all the “from scratch” specialties that have made us famous. Operating Systems Satisfying customers, motivating employees and controlling costs are important goals of any restaurant. Our streamlined operation systems are designed for maximum efficiency and product quality. We also provide a confidential Operations Manual for your reference.
Advertising and Marketing
Although you operate your Elmer’s as in independent business, you benefit from the professional marketing materials of our chain. Everything from your menu and paper goods to your interior decor and market tested advertising materials reflect our high quality standards. Regional advertising and promotions also benefit your franchise Elmer’s name recognition.
Our responsibilities don’t end when you open for business. Our representatives continue to lend support on a regular basis, offering suggestions, sharing information and serving as a resource to keep your business running smoothly. We also invite your participation in company-sponsored seminars to maintain our advantage in changing marketplace.
Unlike many other full-service restaurants, Elmer’s is quite adept at converting existing restaurants into the Elmer’s concept. Our experience puts us at the forefront of rapid and cost-effective conversions, resulting in significant savings in both time and money for the franchisee.
Elmer’s is positioned for solid, long term growth
At Elmer’s, we have grown and prospered by offering what the largest part of the restaurant market really wants. Simply, we cater to families and make sure we have something to please every family member. We offer ample portions, beautifully presented. Our menu is up-to-date and includes traditional favorites as well as seasonal items. We make breakfast, lunch and dinner available all day long and provide children’s menu and activities.
Families know they can depend on our variety, high quality and good value in a comfortable setting.
At Elmer’s we offer people an incredible opportunity
An Elmer’s franchise provides strong brand identity and time tested operating, training and support systems. We can help you build your own successful operation, even if you have no prior restaurant experience. Besides meeting certain financial requirements you need to share Walt Elmer’s love of people, be self-motivated, enthusiastic and have a strong entrepreneurial spirit. In other words, you need to share both our vision and our winning attitude.